**Lesson Plan: Marketing Planning Process**
**Grade Level:** Senior Secondary 1
**Subject:** Marketing
**Duration:** 60 minutes
**Topic:** Marketing Planning Process
---
### **Objectives:**
By the end of this lesson, students will be able to:
1. Understand the concept of a marketing planning process.
2. Identify and explain the primary stages of a marketing planning process.
3. Apply the marketing planning process to a hypothetical business scenario.
### **Materials Needed:**
- Whiteboard and markers
- Projector and computer with presentation slides
- Handouts on the marketing planning process
- Worksheets for group activity
- Examples of marketing plans from real businesses (print or digital)
- Flip chart paper and markers for group activity
### **Lesson Overview:**
1. **Introduction (10 minutes)**
- **Hook:** Start with a brief discussion on why planning is important in our daily lives. For example, ask students how they plan their day or week.
- **Objective Sharing:** Explain the objectives of the lesson and outline what students will be learning and doing.
2. **Presentation: The Marketing Planning Process (15 minutes)**
- **Definition:** Introduce the marketing planning process, explaining that it’s a systematic approach that helps businesses achieve their marketing objectives.
- **Stages:** Break down the marketing planning process into stages, typically:
- Situation Analysis
- Setting Marketing Objectives
- Market Research
- Marketing Strategy Development
- Implementation
- Evaluation and Control
- **Examples:** Use real-life examples to illustrate each stage.
3. **Interactive Discussion (10 minutes)**
- Facilitate a Q&A session to answer any questions about the marketing planning stages.
- Encourage students to share their thoughts on how each stage is important for the success of a business.
4. **Group Activity: Developing a Marketing Plan (20 minutes)**
- **Instructions:** Divide students into small groups and give each group a hypothetical business scenario (e.g., launching a new product).
- **Task:** Each group will create a basic marketing plan using the stages discussed:
- Conduct a brief situation analysis.
- Set realistic marketing objectives.
- Suggest methods for market research.
- Develop a simple marketing strategy addressing product, price, place, and promotion.
- Outline how they would implement their plan and evaluate its success.
- **Presentation:** Each group will present their marketing plan to the class.
5. **Closing and Recap (5 minutes)**
- Summarize the key points from the lesson and reinforce the importance of each step in the marketing planning process.
- Answer any remaining questions.
### **Homework/Extension:**
- Ask students to choose a real company and research its marketing plan or strategy. They should prepare a brief report highlighting how the company moves through the marketing planning stages.
### **Assessment:**
- Participation in class discussions.
- Contribution to group activity and presentation.
- Understanding of the marketing planning process as demonstrated in the group activity and subsequent discussions.
---
**Note:** Adjust the duration of each segment based on the pace of the class and the need for additional explanations or activities.